When you’re introducing your new product for the first time, you need to be confident that its durability measures up to both industry and consumer standards, you also need to be sure that the...
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3 Minutes
2 Minutes
Why Product Testing for Reliability and Durability is Important
The consequences of a product defect compound over time. There’s the initial monetary cost of loss of sales, refunds, or, worse, recalls that could lead to lawsuits and regulatory fines. There’s the opportunity cost...
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2 Minutes
The 6 Methods of Testing Products
During the product development process, it’s important to gather feedback from potential customers to help determine a product’s viability in the marketplace. Many teams choose to use various methods of product testing to collect...
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2 Minutes
How to Test Product Marketability
According to research, around 30,000 new products are launched every year, and of those 95% end up failing. All too often, in a bid to recoup investment or to beat off the competition, brands...
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2 Minutes
The 7 Step Product Development Method
For most seasoned business owners and aspiring entrepreneurs, the product development process often carries a mystical aura. And when you hear the origin stories of other great ecommerce businesses, it’s often clear the journey...
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2 Minutes
New Product Development
What is product development? Product development — also called new product management — is a series of steps that includes the conceptualization, design, development and marketing of newly created or newly rebranded goods or...
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2 Minutes
Five Prototyping Methods to Develop Your Invention
Utilizing prototypes in physical product development is the key part of the product development process. Strategic, quality and methodical prototyping is the primary differentiator between a high-quality, successful product and a flop. Prototypes are used...
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1 Minute
Prototyping While Protecting Your Design and IP
You’ve got a great idea for a new product that’s not already made. Before asking a manufacturer to make it, you need a prototype—the first, unreleased version of your product. Many entrepreneurs bypass the...
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